Politics & medias relationship
What is the relationship between politics and the media? Do they influence each other, do they exploit each other, or are they…
As students in the media field, I think it is important to analyse the media industry in order to better understand the relationship between politics and the media and its influence. Since the birth of the media, it has been changing into different forms to spread in our lives, for example, from the old way of spreading information through newspapers and television, to the mainstream media propaganda now becoming short videos, movies and online social media, etc. Although there are many changes in the propaganda methods, people’s spiritual culture cannot be separated from the media, which also leads to the media becoming the best way of political propaganda. This has led to the media becoming the best method of political propaganda.
•Games
Just Cause is a third-person shooter game released on 29 October 2006 by Eidos Interactive and is the first installment in the entire Just Cause series. The game itself has a political theme. In this game you take on the role of Rico Rodriguez, an American spy who has been ordered to go to a nuclear crisis in South America, where there are rumours that terrorists have deployed a large number of nuclear weapons on an island in an attempt to overthrow the local government and even target nuclear missiles at the United States in an attempt to create a crisis (like a remake of the Cuban missile crisis).
The Call of Duty series is a world-renowned IP, with each main generation set in a previous historical arena, bringing in the war between countries, and what makes this game great is not only the exquisite combat feel, but also the rich and exciting plot, from the patriotic game that promotes patriotism in the first generation, to the cruelty of war and human frailty that is also expressed in the core of the game. The game has been released in almost 16 versions. The game has been out for almost 16 editions, and from 12’s Call of Duty: Black Ops 3, which takes place in a future world where many of society’s fears have become a reality: environmental changes and energy shortages leading to war in various countries, it is clear that Call of Duty has begun to design the future stage of history and to think about profound issues such as protecting the environment and human survival, allowing gamers to be brought into these political as well as philosophical reflections.
•Film
Politics can be hidden in the media for propaganda, and the media can also influence politics in turn. The famous Korean film ‘Silenced’ was released in September 2011 in South Korea and caused a huge response. Even President Lee Myung-bak saw the film. Based on the sexual violence that took place at a school for the deaf and deaf-blind in Gwangju between 2000 and 2004, Silenced depicts the tragedy that occurred during that time and the efforts of the school’s teachers and human rights campaigners to uncover the dark secrets behind it.
Silenced is an adaptation of the novel of the same name by Korean author Kong Je-young, based on a real-life case that took place at Gwangju Inho Special Education School, a four-hour drive from Seoul.
The film triggered a series of legal amendments. Against a backdrop of strong public opinion, on 28 October 2011, the Korean National Assembly, with 208 members present, passed the Sexual Assault Prevention and Control Amendment Act (also known as the Silenced Act) with 207 votes in support and one abstention.
•TV
Yes, Prime Minister is a pungent and witty script based on current events, the European debt crisis, the economic downturn and Scottish independence. The story still stars Prime Minister Jim Hacker , Cabinet Secretary Sir Humphrey Appleby and Bernard Woolley, the Prime Minister’s personal secretary, except that the three leads The story still stars Prime Minister Jim Hacker , Cabinet Secretary Sir Humphrey Appleby and Bernard Woolley, the Prime Minister’s personal secretary, except that the three leads are replaced by three veteran actors who have appeared in the stage production of Yes, Prime Minister. It is a funny political drama with a lot of dark humour, which makes it very entertaining to watch.
There is also a very good TV series, House of Cards, which is definitely an excellent political drama that cannot be ignored, and even then President Barack Obama could not help but praise the show for its authenticity and brilliance.
House of Cards The show follows a cold-blooded and ruthless US Congressman and his equally ambitious wife as they work their way to power in the White House in Washington. The main character, Frank Underwood, is the Majority Whip of the US House of Representatives, a calculating career politician who, convinced that the newly elected US President and his staff have betrayed him, vows to oust this President from office and he unleashes a series of deployments by any means necessary.
The popularity of this Netflix home-produced series at the time set Netflix on the path to producing its own series in addition to licensing it for streaming, and this original series that Netflix tested the waters for was a successful first shot at introducing a new model of profitability for the company. The importance of House of Cards to Netflix cannot be overstated, as Netflix chose the “ta-dum” sound to accompany the animated opening credits, an idea that some sources say came from Frank’s knocking on the table in Netflix’s original hit House of Cards.
•Advertising
There are many different forms of advertising, from pop-ups on social media, to advertisements on bus stops, and most often, television commercials. As video can be created to convey many meanings, it is very common to see advertisements with political messages, such as those promoting human rights and LGBT groups.
We are not discussing whether such a phenomenon is wasteful and whether political advertising will lead people to make wrong judgments, but we are discussing advertising as a medium which is bound to become As long as there are interests, even extreme political advertisements can exist on TV and online platforms. I think in the future, the regulation of advertisements will definitely grow up again in all kinds of misjudgments.
•Online streaming
Online streaming comes in many forms, the earliest we used to be exposed to was live radio streaming, which in addition to being the fastest way to access news and information, also allowed us to listen to sports commentary and even major speeches by politicians, such as The King’s Speech, a film about Prince Albert, Duke of York, who suffered from a severe stammer after the death of King George V and the abdication of Edward VIII in 1936. Prince Albert, Duke of York, is appointed King of England at risk, and later, with the help of speech therapist Lenore Rogge, George VI overcomes his handicap to deliver an inspiring speech before World War II, a time when the nation was exposed to and informed about politics through radios.
Most live broadcasts nowadays are broadcast live on TV, and also live on online platforms, where presenters are able to often fight over different political views or the parties they support, but of course this is limited to individual special channels. Daily live coverage presenters usually do not report with an obvious political agenda, unless it involves core national interests and touches on the interests of certain groups, then it is inevitable that presenters are likely to be scripted by their leaders for conscious political coverage to guide people not to offend national interests or group interests.
Product placement in film
Nike shoe ad embedded in ‘Forrest Gump‘
The pinnacle of implant advertising is to embed the values and culture of a brand, and there is no doubt that Nike has done just that in Forrest Gump. “Run, Forrest, run!” As a teenager born with cerebral palsy with an IQ of 75, he is obsessed with running and faces his destiny by constantly running and keeps getting better and better at marathons, eventually running all over America in Nike shoes. As the main character in the film, the concept that Forrest Gump upholds is the same as the theme that Nike wants to express. Forrest Gump keeps running in the film, making it unforgettable for everyone, and as soon as Forrest Gump’s running shoes are mentioned, one immediately responds that they are a pair of Nike shoes, so much so that this film gives people the wrong impression – is this really not a Nike commercial? With Forrest Gump, Nike has achieved value penetration, tying its values to its cultural work and effectively communicating them to the hundreds of millions of viewers around the world who love the film, as well as integrating its products with its thematic core.
Breakfast at Tiffany’s” with a Tiffany jewellery ad
The pinnacle of implant advertising in cinema history is the divine manipulation of Tiffany jewellery in Breakfast at Tiffany’s, and it is indescribably fabulous. In the dawn light, Audrey Hepburn steps out of a yellow taxi in an elegant black dress and strolls into a Manhattan Avenue window, gazing at Tiffany’s jewellery to the soundtrack of the film’s decades-long hit “Moon River”. This classic scene is still played on a loop around the world as Tiffany’s own classic advertisement.
FFedEx in ‘Cast Away’
Cast Away is a great film with the main character working for FedEx, which appears 51 times, plus the Wilson brand ball even becomes a character in the film. The advertisements in this film are very well integrated into the plot and become part of the film.
Canned spinach in Popeye the Sailor
As a classic cartoon that has become popular all over the world, you must have imagined eating a can of spinach like Popeye, and gaining unbeatable strength to punish the evil and defeat the good. In this cartoon, spinach is Popeye’s most important prop, so why do you need to eat spinach to gain divine strength? In fact, the plot was intentional, as many children in the US at the time were severely deficient in iron, and spinach was one of the best iron-supplementing vegetables, so it was heavily promoted by the US Department of Education, and then a Texas canning company, BOBO, sponsored the publication of Popeye, which sparked a global craze for spinach, almost pushing this otherwise common vegetable off the market. The combination of a great animated setting and global popularity took the spinach from ‘commoner’ to ‘internet sensation’ status, and that’s the power of an ad.
How I see the influence of the media
•Politics
We discussed earlier how politics can influence media communication, but in fact it is an interplay, as media coverage and communication can sometimes inadvertently create and manufacture views that are likely to be amplified by those who have an agenda to promote their political views. So I think that apart from politicians trying to guide people’s ideas through the media, people also use social media to oppose politicians’ ideas and form organisations, but there is no way of knowing whether this endless debate and discussion will lead to peaceful outcomes and acceptance. This is my personal opinion.
•Consumerism
We all know that with the development of industry and the rapid rise of manufacturing, countries around the world have become ‘manufacturing car factories’. To give a simple example, Apple has a large number of production plants in China, in India, etc. The supply chain has been perfected so that the cost of Apple’s products is spread across countless devices. We know that Apple’s products are very expensive, so why are electronic devices that do not cost so much able to sell so expensive and so well? Apart from employing excellent engineering designers, the most important thing is that the company spends money on advertising, social media, the launch of the iphone, its advertising is undoubtedly a model for the industry, an example of excellence, you can imagine how much Apple invests in PR and advertising, it is this investment that makes people want to buy, people watch YouTube mobile phone Reviews, year after year, people are prone to consumerism. The same applies to other electronic products, such as computer equipment, fast-moving clothing brands like ZARA, where clothes are made all over the world, so we can say that the biggest reason for the prevalence of consumerism nowadays is that it is easier than ever to promote in the media, because of the development of the internet, and secondly, because of the feedback from users, which makes products more perfect and gives people the desire to replace them. At the same time, costs are getting lower and people are able to buy better products at lower prices. In short, consumerism is a trend that will continue for a long time, unless there is an economic crisis or a war.
•Ideology
Does the media only bring us politics? Of course not, politics is only hidden in a small part of the media and life, unless there is a big change in society and politics jumps to second or even first place in life. So it is very important to maintain a peaceful society where people naturally don’t discuss more political topics but rather three meals a day or excursions. The role of the media is to bring different ideas to different people, process them and then spread them widely in society, so what are the good media communications? For example, the protection of the environment. Today our planet is getting hotter in the summer and colder in the winter, the melting of the ice in Antarctica is becoming more and more of a problem, leading to a rise in the global water table and the flooding that has escalated and affected mankind in recent years. I think the role of the media should be to promote these positive aspects of the common destiny of mankind, not to fill the headlines with violence and absurdity in exchange for clicks, which is against our conscience.
•Evil corporations
Speaking of corporations, we know that any corporation is like a small country with its own set of systems and values, and then corporations will often do things that people find mind-boggling or even EVIL for their own benefit. I still remember clearly when I was watching the TV series ‘Prison Break’, in which the corporations were able to manipulate presidents and even assassins to assassinate people who were in the way of the corporations and block all negative media information in order to keep their grey interest deals from being exposed, I believe it is still partly in line with reality, because when people’s power and wealth When a person reaches a certain level of power and wealth, he has the means to achieve whatever he wants through his connections, and the law and even morality are at this moment reduced to pieces of paper, easily torn apart by the consortium. In many cases, we do not see the true appearance of black events because the consortia control the media through their power, and those who want to spread the word are likely to be made to disappear by the consortia in some way, for example, in the case of the ‘comfort women’ in Japan, because the right-wingers do not allow these stains to stain their For example, in the case of the ‘comfort women’ incident in Japan, because the right-wingers did not allow these stains to stain their militaristic honour, even if they were true to the historical record, many Japanese scholars who did document and disseminate this were persecuted and threatened, resulting in the Japanese media now being reluctant to report on these matters, and this is where corporations EVIL.
•Current events
Nowadays the media propaganda is most often about the US elections, after all the US is still the world’s number one power and every move the US makes has to attract the attention of the world, especially in the last four years under Trump, a businessman who has never been in politics, which cannot be said to be very successful, he has torn up more treaties, built more walls, made what was a global market economy and globalisation slowly turn into He has torn up more treaties, built more walls and slowly turned what was once a global market economy and globalisation into unilateralism, adding to the tension between the US and the people of the world, so people don’t like Trump, they may even say they hate him. In addition to the election, there is of course the new global coronavirus, which has been the most talked about virus this year, and because of the seriousness of the virus, the media has an obligation and a need to inform people immediately and quickly, so that they can take precautions as soon as possible. However, the fact is that even when the media have communicated the danger of the virus, it has been used as a political excuse to avoid the reality of the epidemic, not to believe that it is a disaster for all mankind, but that it is no different from a normal flu, a government conspiracy, etc., and that many anti-mask groups have gathered. Nowadays, in the United States and in many areas, there is a lack of belief in the scientific method of wearing masks and not moving outside, which has led to this disaster continuing for a year. All the media is sometimes conscious of spreading the word, but it is still up to the people whether they want to believe it or not.
Summary
Today we have analysed the relationship between politics and the media, what kind of influence the media has on people and given an insight into what the media is all about. To sum up people cannot live without media communication and at the same time politics is invisibly present around us, the figuration of politics often needs to be expressed through the media, the light system between them can be said to co-exist with light-hee. As an animation student, in the media production industry, suppose I were to choose a political subject to animate, I think I would choose the future science fiction genre, set in a future country, where race is blurred and the destiny of mankind is linked to a world where the common enemy is ecological degradation and thus the search for a new place to live, I know that such a subject has been filmed in movies, but I would like to focus on portraying and studying the development of human civilisation, can I know there are films that have been made on this subject, but I wanted to focus on the development of human civilisation, and whether it was possible to put aside national and racial stereotypes and focus on the evolution and development of the human race, rather than always discussing stereotypes that have existed for hundreds or thousands of years. But after today’s academic discussion this script is one of the most important animations I would like to do at the moment, and I hope to see a film or TV production on this subject in the future.